Razer Marketing Blog

Razer does not participate in Sustainable/ Holistic marketing practices....

Consumer behavior is dependent on many factors:Price- Razer products are specialized gaming products and thus are priced on the expensive side. Thus non-gamers and casual gamers will going for normal peripherals, and only aspiring and professional gamers will buy...

Razer does not need to engage in sales management as it manages its sales through its online Razer Store.Apart from this Razer also has a host of distributors, wholesalers and resellers in almost every region of the world. This reduces the...

Distribution Decision consists of the activities involved in making products available to customers when and where they want to purchase them.Razer, apart from its online Razer Store, has a host of distributors, wholesalers and resellers in almost every region of the world....

Razer is the world's leading brand in gaming. Its tagline:has to be reflected in each of its promotion strategies and integrated marketing communication.IMC ComponentsThe Foundation - is based on a strategic understanding of the product and market. This includes...

Razer puts a lot of effort in its Research and Development. As put by one of the Razer officials      "We develop and design our products in our own labs and then put them to the test with...